Just a little something I'd been thinking about-the premise behind this is really quite simple. It can be broken down to four easy steps.
1.Identify a behavior that you wish to induce in people.
2.Identify steps that lead to that behavior
3.Create rewards that go with each individual step or iteration of step.
4.Ensure that users keep playing until behavior is habit.
The difficult part is identifying the steps that can lead to the behavior, and what reward to set with each one. It's important to note that rewards can actually be quite small-as small as a sound effect or an NPC saying thank you.
So long as the reward is immediate and recognizes that people enjoy recognition, it can be effective. (Not as effective as getting the infamous Infinity +1 Sword, but it certainly works for smaller iterations of steps.) In addition, having rewards that can be shown to a community that plays similar things is typically far more effective, as people also enjoy being able to brag.
Next project:How to gamify things people already want to do, with NaNoWriMo as an example.
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